Is Innovation the Most Abused Word In Business? 287
dcblogs writes "Most of what is called innovation today is mere distraction, according to a paper by economist Robert Gordon, written for the National Bureau of Economic Research. Real innovations involve things like the combustion engine or air conditioning, not the smartphone. The paper includes thought experiments to help you gain more respect for genuine innovations such as indoor plumbing. The Financial Times has posted the complete 25-page paper.(pdf)"
It is abused but I think this sets too high a bar. (Score:5, Insightful)
An innovation can be as small as a neat new way of handling some user interaction which nobody has done before or a heuristic which solves a hard problem but at the same time people from buisness or management backgrounds or courses do set an insanely low bar for what they consider "innovation".
If you were to believe buisness grads then "innovation" includes their "ideas" along the lines of "a website like *only better*" or "that thing which everyone is already doing but which I think is my neat new idea"
Re:It is abused but I think this sets too high a b (Score:5, Insightful)
I agree - there's a difference between innovation and incremental improvements.
Re:A good contender (Score:2, Insightful)
It's those damn civil service exams. They've turned from testing wit to confirming robotic obeisance to a particular worldview.
No (Score:4, Insightful)
It's 'Syngergy', along with maybe 'Wellness'.
And why are salesmen now called 'Sales Executives'?
ARRGGHHHH!!
Patent Troll 101 (Score:5, Insightful)
"Innovation" is a favorite term of patent trolls and other technovultures to describe nebulous ideas as patentable products that are nothing more than vaporware.
Of course, the list of engineering carrion-feeders is long and distinguished. You can be a Fortune 100 company and still be a patent troll from the standpoint of registering ethereal brain-farts as IP.
Re:No (Score:3, Insightful)
My salesman pet peeve is in the financial industry. Calling salemen "Financial Advisors" kills me. The only advice they're going to give you is how to steer you into financial products that increases their book the most - like vairable annuities.
Re:It is abused but I think this sets too high a b (Score:5, Insightful)
Rounded corners FTW!
Re:Yes (Score:4, Insightful)
The size of the innovations isn't the problem, the problem is the size of what the patent office accepts as 'innovation'. Currently we're at "rounded corners" and it doesn't seem to be moving in an upwards direction.
It's a weasel word. (Score:4, Insightful)
Really, it's an euphemism for "invention", but used to describe things that do not qualify for patents.
What should be said in its place is "improvement", "engineering" and anything done by "knowledge workers".
Wrong. (Score:0, Insightful)
The iPad is about as innovative as the toaster. You can still read books without an iPad, and you can still toast bread without a toaster.
- wrong from the very first sentence.
The innovation here was not specifically the function of the device, the innovation was the ability of the company to present a new type of product that delivers functionality in a way that people feel is better, that is all.
Innovation does not have to be invention. Those are separate, different words.
Innovation CAN be something simple, it can be simply a better EXECUTION of the same thing as before, but done more efficiently, cheaper, faster, prettier even.
Innovation does not mean 'revolution', it should means 'better' for some purpose.
Abused, yes. Most abused, probably not. (Score:4, Insightful)
The "innovation" word has certainly been abused in business contexts. However, to assert that it is the most abused word is less clear. After all, competition for that accolade (in a manner of speaking) is fairly stiff. There are many words from the MBA lexicon with even greater claim, such as leverage, incentivize, and similar linguistic horrors.
No - Passion is.. (Score:4, Insightful)
Re:Good old days syndrome (Score:2, Insightful)
A small computer with some radio hardware is all they are. Pretending otherwise just makes you seem deluded. And they weren't an innovation, they were simply a progression of what had come before. There was no quantum leap despite what apple fanbois might have us believe since touchscreens have been around for decades and apple even used them on the dog that bombed called the Newton.
Re:it's Solution (Score:4, Insightful)
Sugary coffee is most definitely a solution. And a suspension... To think of it, it's usually an emulsion, too, if it is with cream.
Obvious (Score:4, Insightful)
innovations involve things like the combustion engine or air conditioning
Pah. Obvious variations on the Carnot heat-engine cycle! As for indoor plumbing - that's just a small aqueduct with a lid and rounded corners!
Seriously, though, I think it's useful to have a word for "did not invent but turned into a practical and useful product". E.g. the first internal-combustion engine cars were not exactly user friendly - others adapted them for the mass-market. That takes the foresight to spot an invention with potential, a ton of cash to invest and a willingness to take risks.
The problem with the patent system is that only really works in a nostalgic fantasy world when an engineer declares "Gosh, I've just made an important discovery about thermodynamics - how do I share that with the scientific community without sacrificing my competitive edge in the steam engine market". It relies on the blunt instrument of the legal system to make tricky, subjective decisions on whether or not ideas are obvious, when even the experts in that field would probably argue.
If you could find a suitable genius polymath capable of making such judgements and prepared to work in a patent office, they'd probably get bored with all the bureaucracy and just sit there daydreaming about riding on the beams of light coming in through the window...
Re:It is abused but I think this sets too high a b (Score:5, Insightful)
"Vehicles that can fly" is a pretty huge incremental step from "Vehicles that can't fly". It's a big leap like that which we tend to call "innovation". Little steps aren't innovation- even though they're often even more useful. The Wright Brother innovated when they managed to put together the first working aeroplane- but it wasn't all that useful. When someone took their plane and made minor incremental improvements to speed, durability, capacity, etc. they weren't innovating, but they did create something truly valuable. When Boeing made the Jumbo Jet it wasn't an "innovation" (it's just a bigger version of what they already built)- but it was damned clever and useful.
Re:Abused, yes. Most abused, probably not. (Score:3, Insightful)
yep.. MBAs *never* misuse these terms.
lolz... :P
If you're one of the good ones, good for you.
Re:Rivited airplanes (Score:4, Insightful)
The rivets in airplanes are only now being partially replaced.
There are good reasons to rivet together individual pieces of metal instead of welding them together. For one thing, a crack will move across a weld much easier than it can cross a riveted seam. Ships, skyscrapers, and bridges were also riveted together for the same reason. Today the engineers are getting better with materials and welding so eventually rivets will be obsolete, but there's nothing really wrong with using them.
Of course it is abused... (Score:4, Insightful)
Re:Abused, yes. Most abused, probably not. (Score:5, Insightful)
I'm going to make the case for putting "incentivize" near or at the top, because it's quite common, and used to obfuscate rather than enlighten.
For instance, when a politician talks about incentivizing investment, what he really means is that he wants to lower the capital gains tax. When a marketing executive says he wants to incentivize customer engagement, he means something along the lines of increasing sales with a "win a free iPod" contest or something similar. When somebody talks about incentivizing employees, they're talking about making coworkers compete each other for a limited number of perks (or remaining head count after a layoff) in the hopes that all employees work harder. And when a loan shark talks about incentivizing borrowers, he means breaking kneecaps.
Re:Rivited airplanes (Score:4, Insightful)
You can also replace panels much more easily if they're rivited. Like for instance when one of the catering supplies vehicles reverses into the side of a plane.
Every so often you will see planes with funny, oddly painted panels on the outside. Basically pretty much every part is replacable, and many do in fact get replaced throughout the life of the plane.
Re:It is abused but I think this sets too high a b (Score:5, Insightful)
I think the point is more that someone didn't wake up one day and invent the steam engine out of thin air. What came to be known as the steam engine evolved slowly (over hundreds of years in the case of the steam engine) with incremental changes, not all at once.