The Science Behind Fanboyism 272
crookedvulture writes "We've all encountered fanboys. They lurk on messageboards and in comment threads, ready to trumpet the benefits of their product or brand of choice with Cheeto-stained fingertips. And it's not their fault. This analysis of the scientific research on the subject reveals that our brains unconsciously develop an affinity for products we choose over similarly attractive alternatives. Duh, right? But what's really interesting is that this affinity exists not just among adults, but also children, monkeys, and even amnesic subjects with no memory of their original choices. We're all hard-wired to be fanboys, it seems. Some of us just do a better job of overcoming our subconscious tendencies."
Re:Still out on... (Score:5, Interesting)
"Is there any research into what turns affinity for a product into to the need to be a dick about it?"
Yes. Hang on to your hat because it's a far more serious issue than you think!
Because people's self worth is increasingly swirled into what they buy, so when people dis' what they buy, it's three degrees from an insult to them for making a poor choice. Not counting stuff you're shoved into at work etc, a key part of all of life is Doing Stuff You Like. Usually this takes accessories, of all price ranges. So except for the famous discussion of cheap vs quality etc, you get right back to "what you like".
Now for the zinger. Switch the topic from "purchases" to "religion" and watch the sparks fly!