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Advertising Idle Science

Finally, an Ad Campaign Aimed At Monkeys 59

Posted by timothy
from the damned-fine-dirty-ape dept.
TaeKwonDood writes "Does sex sell for monkeys the way it does humans? Apparently so. And researchers are now hoping sexy billboards can cause monkeys to prefer a flavor of Jell-O they otherwise do not."
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Finally, an Ad Campaign Aimed At Monkeys

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  • by Seumas (6865) on Monday June 27, 2011 @07:16PM (#36591410)

    Does sex sell for monkeys the way it does humans?

    Of course, it does. I know this is a *slightly* different question, but it has already largely been asked a long time ago. Almost a decade ago, researches at Yale were studying monkeys learning to use money. They taught them to use currency to buy fruit and jello. They then discovered that monkeys would use money to buy favors. And not long after that, they discovered that the females would start prostituting themselves to the males, in return for money and then they would use the money to go buy treats for themselves, after the sex.

    It would only seem entirely logical that they would, therefore, have similar reactions to sex used in "marketing".

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