Follow Slashdot blog updates by subscribing to our blog RSS feed

 



Forgot your password?
typodupeerror
Slashdot Deals: Prep for the CompTIA A+ certification exam. Save 95% on the CompTIA IT Certification Bundle ×
Advertising Idle Science

Finally, an Ad Campaign Aimed At Monkeys 59

TaeKwonDood writes "Does sex sell for monkeys the way it does humans? Apparently so. And researchers are now hoping sexy billboards can cause monkeys to prefer a flavor of Jell-O they otherwise do not."
This discussion has been archived. No new comments can be posted.

Finally, an Ad Campaign Aimed At Monkeys

Comments Filter:
  • by Seumas (6865) on Monday June 27, 2011 @08:16PM (#36591410)

    Does sex sell for monkeys the way it does humans?

    Of course, it does. I know this is a *slightly* different question, but it has already largely been asked a long time ago. Almost a decade ago, researches at Yale were studying monkeys learning to use money. They taught them to use currency to buy fruit and jello. They then discovered that monkeys would use money to buy favors. And not long after that, they discovered that the females would start prostituting themselves to the males, in return for money and then they would use the money to go buy treats for themselves, after the sex.

    It would only seem entirely logical that they would, therefore, have similar reactions to sex used in "marketing".

Related Links Top of the: day, week, month.

Our OS who art in CPU, UNIX be thy name. Thy programs run, thy syscalls done, In kernel as it is in user!

Working...