ApharmdB writes "We frequently gripe about the poor quality of science reporting by the media. A Guardian blogger from the mathematics department at Queen Mary, University of London has made a honeypot press release to see how bad it can get. (Or maybe to have some fun trolling the media?) The statistic used is the strong link between the number of mobile phone masts in an area and the number of live births. Of course, there is no causal link because they are both instead based on a 3rd variable, the local population size. Slashdot readers can keep on eye on news sources over the weekend to see just how much traction the story gets and watch the train wreck in real-time!"