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Study Says Targeted Ads Gettin' a Lil' Creepy 241

Posted by CmdrTaco
from the your-mom-knows-what-you-surf dept.
eldavojohn writes "Ever load up a completely random webpage to see an advertisement at the top for products related to what you're reading about? What about the advertisement with binoculars that says your green denim jacket doesn't really go with your eyes? Well, a recent marketing study (PDF) is saying that making a highly visible advertisement content aware is too much for consumers. It seems that to optimize clicks and purchases you should use a highly visible ad or a more diminutive ad that is content-aware, but not both. For marketers, this report talks about the consumer having this crazy notion of privacy and at some point they start to feel like you're crossing the line."
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Study Says Targeted Ads Gettin' a Lil' Creepy

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  • NEWSFLASH! (Score:2, Informative)

    by Bananatree3 (872975) on Monday June 14, 2010 @07:48AM (#32563612)
    Researchers have recently discovered gamblers like money, scholars spend lots of time reading and fishermen are often on boats.
  • Re:Naturally... (Score:3, Informative)

    by poetmatt (793785) on Monday June 14, 2010 @08:34AM (#32564140) Journal

    hey, enjoy all the relevance you want. I prefer no ads. There is no reason to *have* to see ads.

  • Re:Well, no shit (Score:5, Informative)

    by Sir_Lewk (967686) <sirlewk.gmail@com> on Monday June 14, 2010 @08:38AM (#32564198)

    If you are planning to 'remove' your data from facebook, don't simply 'delete' your account. Slowly over a period of about a month or so replace all of your data with incorrect data. Things that are unlikely to change like your sex should probably stay the same until the very end so it doesn't raise any red flags, but by the time you are finished everything should be different. Then 'delete' your account.

    The idea being that of course they are not actually going to delete anything, but at least this way they don't know what is truthful and what isn't.

  • Re:Oblig XKCD (Score:1, Informative)

    by Anonymous Coward on Monday June 14, 2010 @08:45AM (#32564272)

    1 day, I might start clicking on ads, just to make them pay for it. It'll waste my time more than their time, though.

    I already do that with ads that are obnoxious or obvious scams. Just click via middle mouse button to open them in another tab you don't even have to see and you waste pretty much 0 time.

If the facts don't fit the theory, change the facts. -- Albert Einstein

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