RichDiesal writes "In this blog post, I describe a new use for augmented reality — treating people for cockroach phobia. A recent paper in the academic journal Cyberpsychology, Behavior and Social Networking discusses a system where people suffering from cockroach phobia sit at a desk with a virtual reality headset. The headset has a camera on the front so that patients see the desk they're sitting at — but covered in cockroaches. In the study, researchers managed to elicit a fear response to virtual cockroaches similar to what would be experienced with real cockroaches. Sounds like a little slice of hell to me."