Ars Technica has an interesting look at the recent book Unscientific America: How Scientific Illiteracy Threatens Our Future, a collaboration between Chris Mooney, writer and author of The Republican War on Science, and scientist Sheril Kirshenbaum. While it seems the book's substance is somewhat lacking it raises an interesting point; how can science be better integrated with mainstream culture for greater understanding and acceptance? "We must all rally toward a single goal: without sacrificing the growth of knowledge or scientific innovation, we must invest in a sweeping project to make science relevant to the whole of America's citizenry. We recognize there are many heroes out there already toiling toward this end and launching promising initiatives, ranging from the Year of Science to the World Science Festival to ScienceDebate. But what we need — and currently lack — is the systematic acceptance of the idea that these actions are integral parts of the job description of scientists themselves. Not just their delegates, or surrogates, in the media or the classrooms."