daemonburrito writes "Last week, we learned about Elsevier publishing a bogus journal for Merck. Now, several librarians say that they have uncovered an entire imprint of 'advertorial' publications. Excerpta Medica, a 'strategic medical communications agency,' is an Elsevier division. Along with the now infamous Australasian Journal of Bone and Joint Medicine, it published a number of other 'journals.' Elsevier CEO Michael Hansen now admits that at least six fake journals were published for pharmaceutical companies."