Neuromarketers Pick the Brains of Consumers 166
Pickens points out a story at The Guardian about the development of neuromarketing, the method by which advertisers track signals inside the brain to roughly extrapolate how a consumer reacts to products and advertisements. We've discussed this technique in the past, but now consulting firms are appearing who have begun to use this research to increase the effectiveness of their marketing practices. The author also notes a paper which elaborates on the scientific details (PDF).
"At McLean Hospital, a prestigious psychiatric institution run by Harvard University, an advertising agency recently sponsored an experiment in which the brains of half-a-dozen young whiskey drinkers were scanned. The goal, according to a report in Business Week, was 'to gauge the emotional power of various images, including college kids drinking cocktails on spring break, twentysomethings with flasks around a campfire, and older guys at a swanky bar'. The results were used to fine-tune an ad campaign for the maker of Jack Daniels."
Banks use it (Score:3, Interesting)
Seems to be working...
Re:It probably isn't illegal now ... (Score:2, Interesting)
Re:It probably isn't illegal now ... (Score:2, Interesting)
Their objective _should_ be to 'open your eyes' and allow you to see that you need their product rather than use psychological techniques to alter your needs so that you want their product - (not so) subtle difference.
The marketing for the truly worthy products will have us walk past other products to buy the one true product.
Taking your insightful comments as a whole leads us back to your initial point. It's clear that
Re:It probably isn't illegal now ... (Score:3, Interesting)
Re:It probably isn't illegal now ... (Score:3, Interesting)
Advertising, "Check out our new car; you'll love it," is fine with me, but when the advertising starts using techniques that can rewrite the brain, then it's crossed the line. (That's why subliminal advertising with 1 frame "buy me" or "you are sexy" images that sink directly into the subconscious part of the brain have been banned.)
Go ahead and market your wares.
But don't use brainwash techniques. That's as bad as hacking into somebody's computer & changing their personal data.