Bringing Tech to Market: The Rules of Innovation

Everyone knows that best-quality plus first-to-market doesn't always equal success. A Harvard prof who specializes in this stuff has a great article in Technology Review that digs a lot deeper, called The Rules of Innovation. It's a look at why some technologies are marketplace success stories and some are forgotten failures -- and more, an attempt at rules which predict which will be which. There are lessons here for the entrenched companies (e.g. Sony) as well as for the disruptive upstarts (e.g. Sony 50 years ago). You have to understand the battlefield to win the war.

The First Rule of Innovation

[Anonymous Coward]

1. You do not talk about Innovation
2. If you do talk about Innovation you must be Microsoft.
3. If you are not Microsoft you DO NOT INNOVATE
4. Bring lawyers too.

Sample Web Site Bad Example

[adamy]

Not that I think the there is a problem with the concept of helping students Cram for exams.

But the url www.cramming.com forwards you over to a pornographic website.

I don't think that this is the type of cramming he had in mind.

Re:Slightly off-topic -- beaker text

[nolife]

You know..
I read the /. headline for the article. Spent about 5 minutes reading various replies and comments about the article and I still had no real interest in actually reading the article. Then I read your comment which sparked my interest and I went and looked.

Now I know I have nolife and hang out on /. too much..