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Her conclusion: readers tend to skim on screens, distraction is inevitable and comprehension suffers. Researchers say readers remember the location of information simply by page and text layout — that, say, the key piece of dialogue was on that page early in the book with that one long paragraph and a smudge on the corner. Researchers think this plays a key role in comprehension — something that is more difficult on screens, primarily because the time we devote to reading online is usually spent scanning and skimming, with few places (or little time) for mental markers.
Another significant problem, especially for college students, is distraction. The lives of millennials are increasingly lived on screens. In her surveys, Baron was surprised by the results to the question of whether students were more likely to multitask in hard copy (1 percent) vs. reading on-screen (90 percent). "When a digital device has an Internet connection, it's hard to resist the temptation to jump ship."
Peters alleged that her personal information had been exposed in the breach and then disseminated in the public domain, where it was being "misused by unauthorized and unknown third parties." Specifically: Peters reported that, subsequent to the breach at St. Josephs, her Discover credit card was used to make a fraudulent purchase and that hackers had tried to infiltrate her Amazon.com account — posing as her son. Also: telemarketers were using the stolen information. Peters claimed that, after the breach, she was besieged with calls and solicitations for medical products and services companies, with telemarketers asking to speak to her and with specific family members, whose contact information was part of the record stolen from St. Joseph's.
As a result, Peters argued that she faced an "imminent injury" due to "increased risk" of future identity theft and fraud because of the breach at St. Joseph, and wished to sue the hospital for violations of the Fair Credit Reporting Act (FCRA). But the court found otherwise, ruling that Peters lacked standing to bring the case in federal court under Article III of the Constitution.
In less than five years, Facebook has also built an enviable ad-technology infrastructure, a huge sales team that aims to persuade marketers of the benefits of Facebook ads over TV ads, and new ways for brands to measure how well their ads are doing. These efforts have paid off quickly: In 2014 Facebook sold $11.5 billion in ads, up 65 percent over 2013. Google will still make a lot of money if it doesn't dominate online ads the way it does now. But it will need to find other businesses to keep growing. This is why Google is spending on projects like a self-driving car, Google Glass, fiber-optic lines in American cities, space exploration, and other audacious innovations that have a slim chance of succeeding but might revolutionize the world if they do. But the far-out projects remind Thompson of Microsoft, which has also invested heavily in research and development, and has seen little return on its investments. "To me the Microsoft comparison can't be more clear. This is the price of being so successful — what you're seeing is that when a company becomes dominant, its dominance precludes it from dominating the next thing. It's almost like a natural law of business."
By day, Rich is a humble mobile app developer. But when he's done working he becomes Mr. 3-D and laser cut cool designer guy who does fun things in his workshop with CAD software, a 3-D printer, a laser cutter, and (of course) traditional cutting, drilling, and shaping tools. Since he's an open source devotee, Rich posts almost all of his designs online so you can make them yourself. Or modify them. Or use them to spur an entirely new idea that you can then make, and hopefully pass on to others. While it's interesting to see that Martha Stewart is now selling 3-D printer designs, Rich and his hobby are what the maker movement is really about. If you're so inclined, you can follow Rich on YouTube, where he posts a video now and then that shows what he's made recently or follow his low-volume blog to see what he's up to.
"Dave asked me if there was some way to bypass a bum sensor while waiting for the repairman to show up. But fixing Dave's sensor problem required fiddling around in the tractor's highly proprietary computer system—the tractor's engine control unit (tECU): the brains behind the agricultural beast. One hour later, I hopped back out of the cab of the tractor. Defeated. I was unable to breach the wall of proprietary defenses that protected the tECU like a fortress. I couldn't even connect to the computer. Because John Deere says I can't." Wiens also tells us about Farm Hack, a community that has sprung up to build a library of open source tools and knowledge for dealing with high-tech modification and repair in agriculture.