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Australian Study Says Web Surfing Boosts Office Productivity

Posted by timothy on Thu Apr 02, 2009 02:50 PM
from the it-wasn't-just-the-office-doors dept.
Hugh Pickens writes "Dr Brent Coker, professor of Department of Management and Marketing at Melbourne University, says employees who surf the internet for leisure during working hours are more productive than those who don't. A study of 300 office workers found 70 percent of people who use the internet at work engage in Workplace Internet Leisure Browsing (WILB). 'People who do surf the internet for fun at work — within a reasonable limit of less than 20 per cent of their total time in the office — are more productive by about nine per cent than those who don't,' said Coker. 'People need to zone out for a bit to get back their concentration. Think back to when you were in class listening to a lecture — after about 20 minutes your concentration probably went right down, yet after a break your concentration was restored. It's the same in the workplace.' However, Coker warns that excessive time spent surfing the internet could have the reverse effect."
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  • Sure (Score:5, Funny)

    by liquidpele (663430) on Thursday April 02 2009, @02:52PM (#27435565) Homepage Journal
    I'm sure my boss is going to be thrilled since he's looking over my shoulder reading this page as I type comments instead of doing my work.
    • Re:Sure (Score:5, Funny)

      by AliasMarlowe (1042386) on Thursday April 02 2009, @02:54PM (#27435617) Journal

      I'm sure my boss is going to be thrilled since he's looking over my shoulder reading this page as I type comments instead of doing my work.

      Switch to surfing porn. It will make him even happier!

    • Re:Sure (Score:5, Insightful)

      by evilkasper (1292798) on Thursday April 02 2009, @03:00PM (#27435689)
      ...and there are studies that say a short nap during the workday make people more productive. Now who here has an authorized nap time at work?
      • Re:Sure (Score:5, Funny)

        by Anonymous Coward on Thursday April 02 2009, @03:03PM (#27435729)

        Everybody who works from home?

      • Re:Sure (Score:5, Funny)

        by phantomfive (622387) on Thursday April 02 2009, @03:11PM (#27435851) Homepage Journal

        ...and there are studies that say a short nap during the workday make people more productive. Now who here has an authorized nap time at work?

        I can't say it's exactly 'authorized' but no one stops me when I roll under the desk and take a quick rest. Mostly they laugh.

      • Re: (Score:3, Funny)

        by Anonymous Coward

        Now who here has an authorized nap time at work?

        Just close the door to your office and lock it. If you're woken by knocking or telephone, you have a moment to gather your composure before opening the door. It works for me!

        What? You labour in an open-topped fabric-covered doorless half-height cube? Good god, that's barbaric!

        • Re:Sure (Score:5, Funny)

          by Nefarious Wheel (628136) <nefariouswheel.gmail@com> on Thursday April 02 2009, @03:46PM (#27436295) Journal

          What? You labour in an open-topped fabric-covered doorless half-height cube? Good god, that's barbaric!

          Sheer luxury mate. I work in a hole in the road, it's a twenty mile commute on foot in the dark and thirty back. My father fed me stone cold poison and killed me every morning before work.

          But can ye get the lads to believe you these days? Noooooo.....

      • by Anonymous Coward on Thursday April 02 2009, @03:39PM (#27436195)

        ...and there are studies that say a short nap during the workday make people more productive.

        My wife and I work in the same department, and occasionally take a "nap" together in a spare office. Curiously, this seems to reduce the productivity of our colleagues, who often look annoyed after our "nap".

        • by AliasMarlowe (1042386) on Thursday April 02 2009, @03:46PM (#27436287) Journal

          ...and there are studies that say a short nap during the workday make people more productive.

          My wife and I work in the same department, and occasionally take a "nap" together in a spare office. Curiously, this seems to reduce the productivity of our colleagues, who often look annoyed after our "nap".

          Damn right, we're annoyed. Those "offices" may have real doors, but they only have fabric walls...

      • Re:Sure (Score:5, Funny)

        by Nefarious Wheel (628136) <nefariouswheel.gmail@com> on Thursday April 02 2009, @03:42PM (#27436231) Journal

        Now who here has an authorized nap time at work?

        I do. That is, I effectively do.

        Ok, you want the truth? Nobody knows the difference.

  • Yup... (Score:4, Funny)

    by Anonymous Coward on Thursday April 02 2009, @02:52PM (#27435577)

    I'm increasing my productivity right now!

  • by simonbas (1319225) on Thursday April 02 2009, @02:54PM (#27435613)

    "Australian researcher's lab shut down by MPAA."

  • by siriusdogstar (1151547) on Thursday April 02 2009, @02:59PM (#27435663)
    I also promote in-office online banking and other personal business but the company balked when I suggested catered meals would also boost productivity by lowering stress levels caused by having to go out and forage, and the health benefits of not wolfing down food. Another company agreed with me and even hired a masage therapist because they found lowering stress levels among employees caused the biggest spike in productivity.
    • by Anonymous Coward on Thursday April 02 2009, @03:20PM (#27435959)
      They did the same thing where I work but went further by adding a free "Happy Ending." The plan backfired as productivity decreased and sleepiness increased. However, absolutely no was was stressed out.

      Posting anon because the wife reads slashdot.
    • by smooth wombat (796938) on Thursday April 02 2009, @03:33PM (#27436119) Homepage Journal
      by having to go out and forage,

      You do know people can bring their own lunch to work and not have to forage? It saves bundles of money for the person and they know exactly what they're having. This also allows them more time to surf the web at lunch or maybe go out and have a walk around the building or get a quickie around the corner.

      I realize this is a simple solution so obviously you're a programmer! (j/k)
        • by cromar (1103585) on Thursday April 02 2009, @04:00PM (#27436471)
          I hear sandwiches are pretty easy to make ;-) Seriously though, if you do some research on cooking, you will find 15-20 minute recipes for lunchtime. Of course, if you don't know how to cook, it might take you a while to get up to speed. Some of my recomendations though are: energy bars, left over spaghetti w/ sauce, imported ramen (actually has some nutritional value sometimes), hard boiled eggs, veges w/ dip, chips, juice boxes/soda cans, hummus, leftover meat left in a marinade overnight. You can get a slow cooker and have rice/beans ready for you in the morning to take to work. If you want to be a little more creative you could take a look over at Just Bento [justbento.com] for recipes. If you enjoy food, investing time in learning to prepare what you like can be massively rewarding!
  • I believe it (Score:5, Interesting)

    by piojo (995934) on Thursday April 02 2009, @02:59PM (#27435667)

    I bet a little web surfing keeps one from getting "too bored". A recent article in the same vein said that doodling helps people pay attention--I don't recall whether that one made slashdot.

    • Re:I believe it (Score:4, Interesting)

      by DutchSter (150891) on Thursday April 02 2009, @04:28PM (#27436843)

      I wonder how much the 'browsing the Internet' bit really matters. As others have pointed out, there have been other studies that promote the benefits of massages, naps, etc. Seems to me the common denominator is taking a break at natural intervals. I spend enough time at the keyboard during the day that my Internet usage is really minimal (no, seriously!). On the other hand, if you walk in my office you're always going to find the Wall Street Journal opened up to some article on the side of my desk. I will periodically peek over and read for a few minutes after finishing a task while waiting to start the next one, such as the five minute lull at the start of conference calls where the host keeps saying "Let's give the others a few more minutes to join..." An aside - I start my conference calls on time. After a year, even my boss was trained to be no more than 30 seconds late.

      In terms of workload, I consistently fall into the 'exceeds expectations' category when it comes time to figure out year-end ratings. Yet I also keep a fairly regular schedule. I'm not in the office 12 hours a day like the guys across the hall who consider it a badge of honor to eat lunch AND dinner at work yet bitch when their reviews keep coming back as 'meets expectations.' And yes, we more or less have the same job duties.

  • by hansamurai (907719) <hansamurai@gmail.com> on Thursday April 02 2009, @02:59PM (#27435675) Homepage Journal

    Hmm... gotta get back, done compiling.

  • Another aspect... (Score:5, Insightful)

    by Anachragnome (1008495) on Thursday April 02 2009, @03:02PM (#27435721)

    Depending on what the employee is viewing, it is also an opportunity to LEARN something.

    My wife regularly surfs the web at work, often news, and consistently finds stories that directly effect the industry she works in, sometimes her actual place of employment. She then brings this information to the people she works for, the people that need to know about it.

  • Re: (Score:5, Funny)

    by parallel_prankster (1455313) on Thursday April 02 2009, @03:02PM (#27435723)
    I am going to print that article and put it on the wall next to my desk so that next time I don't have to use the "code is compiling" excuse.
  • Ciggy Break (Score:5, Insightful)

    by biocute (936687) on Thursday April 02 2009, @03:04PM (#27435745) Homepage

    If taking a cigarette break, coffee break or gossip break is allowed, I cannot see any difference in internet break or game break.

    • by Red Flayer (890720) on Thursday April 02 2009, @03:12PM (#27435859) Journal

      If taking a cigarette break, coffee break or gossip break is allowed, I cannot see any difference in internet break or game break.

      I smoke, have a caffeine addiction, love to gossip, play games, AND surf the internet, you insensitive clod!

      I spend just under 20% of my billable time each day on each activity... I work about 20 minutes a day, just enough time to make sure the lackeys are doing my work for me.

      What? Isn't that the American dream?

  • Ironic (Score:3, Funny)

    by locopuyo (1433631) on Thursday April 02 2009, @03:07PM (#27435787)
    I'm sure it is for just about everyone reading this.
  • by 8127972 (73495) on Thursday April 02 2009, @03:09PM (#27435809)

    .... also include surfing for pron?

    • 25%? (Score:5, Interesting)

      by TerranFury (726743) on Thursday April 02 2009, @03:29PM (#27436067)

      Some source was quoted in the Newsweek I was reading the other day as saying that 25% of people view internet porn at work.

      (This surprised me. Slashdot? Sure. Wikipedia? Definitely. Porn? That's just stupid.)

  • Bludging? (Score:3, Informative)

    by SlashDotDotDot (1356809) on Thursday April 02 2009, @03:11PM (#27435841) Journal
    The title of TFA is:

    Workplace web bludging 'good for productivity'

    allwords.com [allwords.com] tells me that "to bludge" is to avoid responsibility. What a great word. Is it used outside Australia?

  • by Just Some Guy (3352) <kirk+slashdot@strauser.com> on Thursday April 02 2009, @03:13PM (#27435867) Homepage Journal

    I am so asking for a raise.

  • by syousef (465911) on Thursday April 02 2009, @03:17PM (#27435927) Journal

    We need to commission studies that look at increases in productivity for the following activities during work time:

    1) Games and gaming at work
    2) Consumption of alcohol at work
    3) Coming to work in casual clothes - the more casual the better - think underwear and curry stained shirt
    4) Workplace sex

    • by Red Flayer (890720) on Thursday April 02 2009, @03:20PM (#27435957) Journal

      3) Coming to work in casual clothes - the more casual the better - think underwear and curry stained shirt

      Sure, your productivity may improve -- but what abot everyone else in the office who is too busy cleaning vomit out of their keyboards to get work done?

      • Re: (Score:3, Funny)

        by Ed_Pinkley (881113)

        3) Coming to work in casual clothes - the more casual the better - think underwear and curry stained shirt

        Sure, your productivity may improve -- but what abot everyone else in the office who is too busy cleaning vomit out of their keyboards to get work done?

        4) Workplace sex

        Ditto.

  • by djrabbit (1522869) on Thursday April 02 2009, @03:20PM (#27435955)
    I'm much more inclined to believe that people with above-average productivity can afford to spend up to 20% of their time surfing the internet.
    • by CannonballHead (842625) on Thursday April 02 2009, @04:08PM (#27436567)

      Exactly what I was going to say...

      Seems that when a study slashdotters don't agree with (video games "boost" teen violence), we get a huge amount of "correlation != causation" posts and tags. When it's a study that slashdotters agree with or like (visiting slashdot during work improves your performance; don't feel guilty!), we're a little bit more lax on the fact that it's just as guilty of faulty logic, typical statistics, etc...

      I'm sure I'm pointing out the obvious, but seems not many others have yet, so :)

  • by Paul Slocum (598127) on Thursday April 02 2009, @03:20PM (#27435961) Homepage Journal
    that I'm helping to get my work done right now!
  • Happy = Productive (Score:4, Interesting)

    by Wellington Grey (942717) on Thursday April 02 2009, @03:21PM (#27435973) Homepage Journal
    I think this should be filed under the general maxim that happier workers are, generally, more productive workers.

    Plus, so many jobs now expect you to be working to some extent while you're at home (checking email, etc). If an employer wants an employee to work while at home, then it's reasonable for the employee to do some personal web surfing at work.
  • by ThreeGigs (239452) on Thursday April 02 2009, @03:34PM (#27436127)

    Perhaps people who browse the web at work are _more comfortable with_ and _more knowledgeable about_ computers in general, than people who don't browse the internet at work. I've seen many users who are clueless about computers wasting time by using their computers badly, unproductively, or not at all.

    If you can't use a spreadsheet, chances are you don't 'get' the internet. I'm wondering if perhaps the study is drawing the wrong conclusion. Perhaps internet browsing isn't the 'cure', but a healthy symptom indicating a better affinity to computers.

  • by Rix (54095) on Thursday April 02 2009, @03:45PM (#27436283)

    I would suggest that rather than websurfing increasing productivity, people tend to leave authoritarian employers who disallow websurving, productive people having more ability to move.

  • by Anonymous Coward on Thursday April 02 2009, @03:49PM (#27436321)

    It may be that bright-minded, sharp, intelligent, high mental-energy, people are already prone to being more productive, and that searching for ideas and information is just part of their wiring. Of course the information and stimulation help feed the process. OK, back to work...

  • by Eil (82413) on Thursday April 02 2009, @03:54PM (#27436415) Homepage Journal

    'People who do surf the internet for fun at work -- within a reasonable limit of less than 20 per cent of their total time in the office -- are more productive by about nine per cent than those who don't,' said Coker.

    I had a boss that would have balked at the 20% figure. He believed (and told us as much) that you were wasting company time and money if you were anything less than 100% engaged in your work. He was, however, always interested in boosting productivity any way possible, so when someone brought up Google's "personal project time" policy (Google was the rockstar of the Internet then, even moreso than now), he wanted to try it. Once we started seriously discussing it, though, the boss killed the idea by proclaiming that the personal project time would be in addition to, not replacing your normal 8-hour day. That means you either had to come in early, stay late, or come in on a weekend. And it wouldn't count as overtime either. That pretty much killed all interest.

    (Posting this at work, from my new job.)

    • by bigstrat2003 (1058574) * on Thursday April 02 2009, @02:57PM (#27435645)
      No, you misunderstand what they're saying. They're talking about the amount of work which is accomplished, not how long you're working. So, they're saying those who never surf do x amount of work. However, those who surf for 20% of their day (or less) do 1.09*x work. Even though they spend less time working, they get more done, thus they're more productive
    • by Lord Ender (156273) on Thursday April 02 2009, @03:52PM (#27436373) Homepage

      Knowledge work is entirely different from manufacturing type work. The relationship between actual production and hours-spent is very weak. We aren't screwing on hubcaps; we have to coax the glob of meat between our ears to cooperate.

      Where I work, there are managers who (incompetently) think knowledge workers should be managed like factory workers. These chumps have extremely high turnover, and their employees seem defensive and stressed most of the time. One such manager constantly monitors his employee's internet usage, and fires all of those who visit non-work-related web sites.

      If you have an incompetent manager who thinks he's running a factory, browse anyway. You really should be happy if you get fired for moderate web use, because you will be miserable trying to build a career under such a buffoon, anyway.

      • by Anonymous Coward on Thursday April 02 2009, @04:16PM (#27436673)
        The story about General Groves and the Los Alamos scientists during the Manhattan Project comes right to mind here. He entered a room where they were all standing and sitting about working out equations on a blackboard and went ballistic wanting to know whey weren't "working".
    • by Colonel Korn (1258968) on Thursday April 02 2009, @03:25PM (#27436021)

      They just said that 20% of your paid time, doing something other than what they are paying you to do, is reasonable? Would a company paying you 20% less all of the sudden be reasonable? If you are getting paid, STFU and get the work done. If there's no work to do, clock out and go home.

      Well according to this study, the people who offend you so much get more done than the people who don't.

    • by MozeeToby (1163751) on Thursday April 02 2009, @03:45PM (#27436279)

      Ah, so you're company pays you to sit at your desk for 40 hours a week? Or does your company pay you to get a weeks worth of work done in a week?

      If you're being logical about it, working for 32 hours and getting 44 hours of work done is still better than working 40 hours and getting 40 hours of work done; which is what the article is saying. One of the biggest problems I have with the world in general is people doing what seems right instead of applying logic to the situation.

      • by castironpigeon (1056188) on Friday April 03 2009, @07:45AM (#27443385)
        Companies don't pay for 40 hours of your work, they pay for 40 hours of your presence. Your boss can easily measure how long you've been at work, but not how productive you've been, so that's the metric used.
      • by oneTheory (1194569) on Thursday April 02 2009, @03:48PM (#27436311)
        Yeah, but most people are. And what I've seen at all the 7+ companies i've work for is pretty much right out of Office Space: people only working just hard enough to not get fired.

        It seems the corporate system is designed this way though. At most companies I've been paid a straight salary with no overtime and either no bonus or a possible 5% bonus based on how well I've been able to project a productive air to my manager.

        So where's the incentive to work harder? When we kick ass and do well as a company, I rarely see an extra cent. When we do poorly as a company I still get paid exactly the same. True I have the possibility of getting laid off but everyone faces the same possibility and generally the axe doesn't fall on me because I do a perfectly OK job. I'd love to be encouraged to work harder with profit sharing or the like but few companies do this.

        It seems there are much better models to encourage productivity and I have no idea why most companies don't adopt them.
    • Re: (Score:3, Interesting)

      by Piranhaa (672441)

      100% identical! +1

      It's similar to eating a week's worth of food in 1 day and not eating for the other 6 days...