Philips Shows Light Emitting Clothing 191
Paul Cobbaut writes "From Physorg: Philips Research intends to impress the visitors at this year's IFA (Internationale Funkausstellung) with a world-first demonstration of promotional jackets and furniture featuring its innovative Lumalive technology. Lumalive textiles make it possible to create fabrics that carry dynamic advertisements, graphics and constantly changing color surfaces. Here is the Philips Press Release." Obviously, all Devo videos will need to be reshot using this valuabe new technology advance.
and of course (Score:4, Funny)
Now they can show it all before they take it all off.
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Stick it (Score:4, Funny)
Tron Suit (Score:5, Funny)
Someone had to do it (Score:5, Funny)
Re:Someone had to do it (Score:4, Funny)
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At least this way you'll have a rival for when you want to do a race on those little motor scooters for children.
Light pollution (Score:3, Insightful)
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Motorcycle, bicycle, and jogging safety... (Score:5, Insightful)
Still, the safety aspects are hard to ignore with stuff like this. If the power use is low enough then self lighting (pulsing/blinking) emergency gear would be another great application (think of aircraft seats, lifevests, etc). Get lost in the woods then at night a tent or even your jacket if woven with this material could be set to flash etc.
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Re:Motorcycle, bicycle, and jogging safety... (Score:5, Insightful)
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Black bike shorts: $30
"Official" Cofidis Jesey and shorts: $160
Getting me to wear Cofidis Jersey: Pricel. . . well, actually; about $50k a year ought to do it.
KFG
Re:Motorcycle, bicycle, and jogging safety... (Score:4, Insightful)
Ehm.. those already exist, and they actually make the clothes *more expensive*. Like, check out the price of a white T-shirt, then go see the price of a white T-shirt with Nike logo on the front... by wearing it in pubilc, you're freely advertising for Nike.. wait.. not freely.. you PAID for it!
(I know, I know, trademark, status, quality perception. etc etc.. but I still can't stop thinking that when something like this happens, there's something really wrong with this world =P)
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Wait though...
Here is the real deal: they agree to sell you the expensive T-shirt for less than cost, in return for which you agree to let them change some part of the T-shirt, e.g. the logo or the company catch phra
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I'm pretty sure being transformed into a moving light-emitting ad would make lots of people feel super-cool, and they would be ready to pay for that
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Oh god. NOOOOOO! I can't stand it... I don't want to see FLASHING! AD! BANNERS! on people!! I got away from them on the internet (firefox + adblock) but there is no way to protect yourself from throngs of joggers wearing DISCOUNT ELECTRONICS and FREE ONLINE GAMBLING etc.... I know, I know, but it's still a terrible idea. Advertising will always want to be flashy and eye-catching in some way. Hopefully people will have enough s
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Are you kidding me? The bigger the ad, the more likely you paid extra for the 'privilege' to wear it. It used to be a 1/2" alligator or polo horse. Now it 6" tall letters that proudly proclaim you shop at GAP or wear Tommy.
We're walking billboards already. No need to light those billboards up too.
Re:Motorcycle, bicycle, and jogging safety... (Score:5, Funny)
Or a joke about the differences between 'to', 'two', and 'too'.
So why do you buy the branded clothing? (Score:4, Insightful)
Cheap jeans are better than designer labels. (Score:2)
They fit well, the are equally hard wearing and look just as good as the designer pair, in fact nobody can tell the difference without looking at the labels.
e.g.
http://www.fashionunited.co.uk/news/archive/jeans1
Scroll to the last story. However, you feel free to just go on paying the 2000% markup. If you ask nicely they'll stamp "gullible" on your forehead at the till.
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I bet they will make me pay extra for that too won't they??
Useful for safety wear? (Score:5, Interesting)
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Re:Useful for safety wear? (Score:5, Funny)
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There is a goodly number of cardrivers that just
dont see cyclists unless you have an extraordinary
amount of light coming off of you. Broad daylight
and I have been run off the road by some people.
Just dont get me started about the woman in the van
who took the time to tell me that I should not ride
at night, because her husband was legally blind, and
could not see me.
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Lights can help that. Unfortunately, it needs to be something
distracting. I think a shoulder holster with a large gun in it
would help more. With some reflective tape on it, so it is
obvious it is a gun.
Course, maybe there are people who have licenses and shouldnt.
Re:Useful for safety wear? - Not (Score:2)
Did you RTFA? It took an entire back to show an "@" sign. Put all those letters on your jacket and you will have everybody on your ass (literally) trying to read WTF you put there.
Maybe change it to: "If you can read this, you're too close"
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Unless you are equipped with anti-lock brakes on your bike, applying necessary braking power just short of lock up on a motorcycle is very much an art form requiring a lot of practice and excellent feel for the bike. It takes considerable skill to achieve that minimum braking distance.
With my skills, I believe it takes me about 15% longer to stop on my bike than the avergage 4-wheel vehicle. I try to compensate by not following too closely and scanning the brake lights of cars ahead of m
Re:Useful for safety wear? (Score:4, Informative)
Other examples:
- Near my home there is a school. The added super-bright flashing LEDs onto the standard reflective pederstrian sign. Now, whenever I drive by it at night, I am momentarily blinded just as I approach the school crosswalk.
- Ever see the school buses that have the strobe lights on top? Not so bad during the day, but on an early cloudy winter morning those things are dangerously bright. It makes me blink twice as much to avoid looking right at them.
Do yourself a favor: Turn your blinkies around so they shine against your back. This will illuminate you so people see you, rather than shine a light into the driver's eyes. Face the LED lights toward the person on the bike so that the cars see a person on a bike, not "Hey, look at that cool...! "
Reflectors also work well because they are softer light and they only reflect what is sent out.
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In looking at the photo attached to the pre
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Or I'm just an idiot. (Score:2)
The other signs are annoying though.
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I don't have a problem with regular light bulbs
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That's a problem with newer emergency vehicles - ultra-bright LEDs are now SO bright that the LED-based strobes are actually more dazzling than the xenon-based strobes. Part of it is because the LEDs are so directional, but part of it is just that they're just so bright and those strobes include a whole array of them pointed in the the same direct
Brighter isn't always safer... Target fixation (Score:3, Interesting)
http://en.wikipedia.org/wiki/Target_fixation [wikipedia.org]
Like In Snow Crash (Score:5, Interesting)
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You can wire your jacket to your personal GPS and have the jacket change gang colors depending on the neighborhood you just entered. Imagine a gothic-text MS-13 sprawled across you back......
Feedback? (Score:2, Funny)
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Re:Feedback? (Score:5, Funny)
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Is it just me, or is there something very wrong about this statement?
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Big corp only think about ads (Score:2, Funny)
Imagine these clothes are sold with a wireless interface in the future, which IMHO is a reasonable idea, geeks in school could learn to hack them and write "kick me" on the back of the violent kids while staying at safe distance.
They're not alone (Score:5, Informative)
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It has to be said... (Score:2)
Imagine proudly advertising to the entire world that you are a complete nerd! Yay!
Mithril Mail Lite (Score:2)
One shirt to display them all, one T-shirt to bind them, one T-shirt to play them all, and in the darkness remind them.
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I suspect most people around here are looking for ways of NOT advertising the fact that they are complete Nerds.
It's hiding that fact that's difficult.
Wow... (Score:3, Funny)
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-Eric
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Wow indeed. LARP meets nethack.
I hope thay have purple LEDs. I wanna play the Wizard of Yendor [wikipedia.org].
I can't wait until this is free (Score:2, Funny)
I can't wait for this - google can now give it away as Adword supprted clothing.
I think I'm going to patent "Pay per Prod" quickly.
Re:I can't wait until this is free (Score:5, Funny)
Maybe not. They've had enough trouble with click-fraud, that they might not want to open the 'inappropriate touching' can of worms.
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I think some ladies in Amsterdam have prior art on this.
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Does this mean... (Score:2, Insightful)
Now, I wonder where I can find stock footage of that monk incinerating himself in protest from the Vietnam Conflict?
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Sweet! (Score:2, Funny)
Also handy for back to school (Score:2)
http://www.flickr.com/photos/87457200@N00/2270910
Marketing disaster (Score:3, Insightful)
Come on, if even slashdot can come up with applications that are far more marketable then "advertise on my back", why can't Philips ?
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Advertising sells to advertisers, but it is questionable wether you want to position your hi tech invention as a marketing gimmick. It degrades the value of your product and also the Philips brand value. advertising is big business, but advertising media are usually under enormous strain to lower prices
Safety was mentioned often. It is a great market. Safety related product are in a high price range and people are willing to pay. Also, they reflect in a positive way on a company.
A
not new or innovative at all (Score:2)
an array of LED's just below the outer shell so they shine through, exactly like how they did it. But they were also using conductive threads as well as other tech that made it not only feedback but to control it by touching certian embroidered spots composed of the conductive thread as a sewn on keypad.
Burning man (Score:2)
(Burning man rocks -- I wish I could go this year, but I can't make it.)
Laser Tag... (Score:2)
Anybody taking bets... (Score:3, Funny)
I'd say about 5 minutes.
Five minutes or several weeks? (Score:2)
Keep in mind that their own management [philips.com] can't get their own products to work.
Shirt Hack (Score:2, Funny)
Blah. (Score:3, Interesting)
Times Square's glitzy neon lights were revolutionary in its day, but information overloads like that are quickly tuned out to the point where I would guess the percentage of people who work or live nearby who could actually name more than three or four Times Square ads from memory to be very low. As is all I can pull off the top of my head are Coca-cola and the big steamy Cup-O-Noodles, even though I've taken regular walks through the area for roughly 12 years. Because nothing positively enhances my mood like tons of stupid blinking flashing crap made to distract me and sell me things.
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Are you kidding me. What better excuse do you need to look a girls brests than if she has something written on them. One of the greatest invention for men since sunglasses. All hail the tshirt writers!
Sequins for the digital age? (Score:4, Funny)
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Cant' wait... (Score:2)
If I... (Score:2, Interesting)
A complete color change capacity would be great, though. No more shopping for the perfect tie to match each suit. Just think about it matching hard enough and ....voila!
Camo (Score:2, Insightful)
I'm with stupid (Score:3, Funny)
How many pieces of Flare? (Score:2)
What's Wrong With People? (Score:3, Funny)
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Hey, that's pretty cool! (And probably a lot less futile than SETI@home.) Okay, now I have two potential solutions for the common cold, and bupkus for stuck legos.
Saw this at raves back in the 1990s. (Score:2)
What's Wrong With This Picture (Score:2)
Ancient History (Score:2)
www.well.com/~allyn/newpictures.html
Uncle Enzo will be happy (Score:2, Funny)
What kind (Score:3, Insightful)
What do you think the LED is?
a look into the future (Score:2, Funny)
so, i can look forward to a future in which a typical walk through town will involve punching dozens of people in the face as hard as i can?
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http://www.youtube.com/watch?v=KMxGZmGrxAM [youtube.com]
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Which is a missed opportunity since I live about 15 miles from Berlin Messe and am interested in the subject matter. They are lucky Slashdot picked up this story...
If by any chance anyone from IFA is reading this... "Willkommen in" t
Can you blame Google? (Score:2)
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Glasgow Survival [glasgowsurvival.co.uk], and
The Nedumentary [nedumentary.co.uk]