Stories
Slash Boxes
Comments

News for nerds, stuff that matters

Slashdot Log In

Log In

Create Account  |  Retrieve Password

Study Finds Value in Email Spam

Posted by Zonk on Mon Jul 04, 2005 06:40 PM
from the better-than-the-porky-kind-anyway dept.
Ant writes "According to a LiveScience story, a steady diet of email spam can be good for you. From the article: 'Researchers split a group of more than 2,100 Canadians into two groups. One group got e-mails that promoted healthy lifestyles, the other got none. "These were informative and motivational messages sent weekly for 12 weeks," explained study leader Ron Plotnikoff of the University of Alberta. The e-mails promoted the benefits of a good diet and physical activity. Those who were effectively spammed, as a group, saw their mean body mass index (BMI) go down, meaning it improved. BMI is a measure of body fat based on height and weight. Overall BMI rose for the control group, which did not get the emails.'"
+ -
story
This discussion has been archived. No new comments can be posted.
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
 Full
 Abbreviated
 Hidden
More
Loading... please wait.
  • "smapped"? (Score:5, Funny)

    by iostream_dot_h (824999) on Monday July 04 2005, @06:42PM (#12981957)
    Is "smapping" an activity that my mother would approve of?
    • Re:"smapped"? (Score:4, Interesting)

      by haakondahl (893488) on Monday July 04 2005, @07:30PM (#12982171)
      I live in Japan, and you can NOT get away from the boy-band SMAP. So, it would seem an oddly appropriate typo. Perhaps we should stipulate that AUDIO spam is "SMAP". Different from simple noise pollution, this is audio viral marketing, annoying lodge-in-your-brain-and-fester ad jingles (Yamada Denki, anybody?), and heavy rotation TV and radio promotion of otherwise unplayable music.
      • Perhaps we should stipulate that AUDIO spam is "SMAP"

        Second this. Honestly, I think I would rather spend 30 minutes listening to a supermarket "Irrashaimase! Irasshaimase! Reitou shokuhin! Reitou shokuhin!" loop tape than the equivalent amount of SMAP.

        As for Yamada Denki, was just at the Jiyuugaoka store last weekend to pick up a new fan and was reminded why I hadn't been in the last 4 months.

        I hope their pension plan includes therapy and straightjakets for employees who've had to suffer a lifetime
  • So obvious! (Score:5, Funny)

    by Anonymous Coward on Monday July 04 2005, @06:43PM (#12981964)
    You know what else is good?

    If you have a fat wife or fat children, you should tell them they're fat several times a day. And tell them they need to lose weight. And do it in front of company when people visit. And when they're at the dinner table, tell them they don't need seconds when they reach for something, because they're fat.

    And tell your daughter she's ugly, so she'll do something about her face and maybe get some cosmetic surgery. And tell your son how stupid he is every chance you get so he'll be compelled to be an educated man.

    And really, nothing gets a man to be a better husband and father than constantly reminding him what a pathetic, weak, insecure human being he is. Make sure you point out how he doesn't provide for the family the way some men do and that he has a long way to go before he could ever impress you or the children. Also, if you're an in-law, do this often to your son or daughter in-law. They will thank you for it someday, for making them a better human being.

    And it's proven that little girls who play with (perfect bodied) barbies have much better self-images and are much healthier than other girls. And the images on magazines, MTV, movies and television only help to positively reinforce this good self-image throughout a young girl's growth.

    This also works if you're a manager or employer. Make sure to set aside some time each day to ridicule your employees and point out their failures so that they'll do better. Tell them how lazy, stupid, non-productive and wasteful they are.

    There is nothing more helpful and nothing people are more grateful for than having the obvious pointed out and being constantly reminded for it. And if you look at people today, the most successful and well-rounded and happy adults are always the ones that were told what ugly, fat, stupid, lazy failures they are their entire childhood.

    Too bad this doesn't work for the penis extension thing.

    Oh - and by the way, the study says "These were informative and motivational messages sent weekly for 12 weeks". How is that spam?
    • by tciny (783938) on Monday July 04 2005, @06:48PM (#12981999)
      So does this mean that I'm getting all this viagra spam for a reason? Is sombebody trying to motivate me to get better in bed?
    • Oh - and by the way, the study says "These were informative and motivational messages sent weekly for 12 weeks". How is that spam?

      I'm guessing they didn't opt in, the email headers were forged, they were sent through open relays, and the mails included referral links to sleazy web sites offering related products.
      • Are you one of those guys who goes around justifying the verbal abuse of your wife and ridiculing her for being ten pounds overweight by saying you're doing it "because I care about her" and because you want to "motivate her"?

        Seriously, that kind of thinking is incredibly 1950s.
      • I don't know if this is supposed to be funny or the author of the parent post was trying to be sarcastic, but it does actually work. Ever hear of "you are what you eat"? Try "you are what you hear". Seriously.

        Perhaps some people react positively to criticism by attempting to prove the critic wrong. But for many people, abusing them as you advise will only serve to lower their self-esteem and destroy any motivation they may have. For most of us, support and encouragement from those around us is generally m
  • It's a reminder, just like attaching a picture of a fat person to the door of your fridge.
  • Bullshit (Score:5, Funny)

    by Lord Apathy (584315) on Monday July 04 2005, @06:43PM (#12981967)
    Bullshit. Send them a never ending supply of porn and penis enlargement spam and see how many of them are still alive at the end of the study.
    • I wonder if sending a bunch of porn spam to the wife, might get her to do some of the kinky stuff that gets sent in them? Hmmmmm.
    • Send them a never ending supply of porn and penis enlargement spam...
      I could deal with the penis enlargement spam if they were giving me a never ending supply of porn.
  • So they seem to have established that drilling a message home to people through their inbox can sometimes make a point. I really dont know how this is any different to any other repeated advertising/promotion, except that this kind (if sent without the users request) is actually illegal. Surely if someone wants to be reminded all the time about a specific thing, they could just get reminders to flash on the screen, instead of clogging their inbox with these e-mails..
  • by Endareth (684446) on Monday July 04 2005, @06:44PM (#12981974) Journal
    Surely spam by definition is unsolicited? If you have a group of people choosing to receive it then it's no longer spam. Whatever the intention and results of this study, linking it to spam is simply wrong.
    • by MattyDK23 (819057) on Monday July 04 2005, @06:57PM (#12982052)
      The article doesn't mention, though, if the members of the spam group were aware of the fact that they were receiving the study's spam -- or if the members of the no-spam group were aware they weren't receiving the study's spam.
      Furthermore, could the spam group differentiate between the genuine spam and the study's opt-in spam?
      It's kind of like a blind test. Sure, you probably signed a waiver saying you're willing to receive extra "spam". But you don't know if you're receiving the extra spam or not, and if you are, you're not aware of which emails are the extra spam.
      • by LS (57954) on Tuesday July 05 2005, @12:25AM (#12983126) Homepage
        The problem is that depending on the type and amount of spam the person was already receiving, it could easily be clear that the spam was being received from the researchers. Also, knowing that the study has something to do with spam would cause many of the subjects to purposely read the spam, further making this a less realistic study.

        LS
    • by squarefish (561836) * on Monday July 04 2005, @07:07PM (#12982085)
      it's not spam, that's just a typo in the description- see, later in the brief it says 'smapped'. it's smap they're getting, not spam.

      someone needs to smap the editors upside the head...
    • by TheKidWho (705796) on Monday July 04 2005, @07:13PM (#12982101)
      I can see how they did it though(note didn't RTFA)

      1. Get a group of 2,100 people together
      2. Tell them you are doing a 3 month survey of their BMI
      3. Choose a random half of the people to send the emails to, don't tell them it's you sending them though.(kind of stupid not to guess who it's coming from though isn't it?)
      4. Collect Data
    • by mwvdlee (775178) on Tuesday July 05 2005, @02:18AM (#12983409) Homepage
      Besides, have you ever received any "health" spam?

      All I get is spam about illegal drugs or medication, genitalia modifications, unfortunate nigerians, porn or how my bank account details got lost again.

      I also wonder as to the content of these spams; was it health tips or true spam advertising dangerous medication, and why did their BMI go down; because they started using illegally obtained or even banned meds?
  • Wait, wait, wait! Based on this study, getting all of the emails for "V1AGRA" and "C1AL1S" will actually improve my libido without actually buying the drugs! Cool!
  • by ReformedExCon (897248) <reformed.excon@gmail.com> on Monday July 04 2005, @06:45PM (#12981982)
    It is not so much the spam itself (though I have to question why they refer to the emails as spam when it seems that they were primarily informational emails), but the constant suggestion to live right and healthily that put the idea into the recipients' heads to do just that.

    It is very similar to the rise in karate school enrollments after a popular martial arts movie like The Karate Kid is released. People take whatever they can from any message and sometimes those messages can lead to action. In this case it was towards weight loss, in others it is towards violence, in others it is towards humanity towards fellow humans.
  • Based on the logic of this article. I'll be leaving now to puckup some "Horney Coeds" and take them to a farm for some "Hot barnyard action".

    Spammers don't send reminders to exercise you morons! They try to get you to buy penis enlargment pills.
  • Not exactly spam (Score:5, Insightful)

    by Chatmag (646500) <editor@chatmag.com> on Monday July 04 2005, @06:46PM (#12981986) Homepage Journal
    The emails were informative. I see nowhere in the article that they promoted a product or service.

    If I get an email with no commercial link, or promoting a particular product, its not spam. Spam is UCE, unwanted commercial email.
  • Ahhh (Score:5, Funny)

    by SirSlud (67381) on Monday July 04 2005, @06:47PM (#12981989) Homepage
    I get it, we just need spammers who encourage us to live healthy lifestyles:

    G_t outside now! Exercise! Stop using y0ur com_uter!

    and shakespear donged a dozen fractal
    nevermind is the people to much building
    for Jill never news to many home funding

    http://wexxx.shasz13.com/fsss/sm11/epl.cgi [shasz13.com]

    Given that the very purpose of spam is often to sell products that are essentially empty promises, I'm going to write this study off as moot.
  • by Anonymous Coward
    Those who were effectively smapped...

    if
    spam = sending people annoying messages

    then
    smap = sending messages to annoying people?

    it stands to reason.
  • by Scrameustache (459504) on Monday July 04 2005, @06:48PM (#12981996) Homepage Journal
    That's an opt-in mailing list.
    Are we gonna start calling every computer glitch a virus now, too?

    Also, I bet that if the emails had been advertising actual spam, their bodies would have gotten fatter... and saltier.
    • Are we gonna start calling every computer glitch a virus now, too?

      Why not? All the dumb bunnies have been blaming their mistakes on virii for years (as in "I can't find the document I wrote yesterday, it must be a virus").

  • Spam is an excellent resource. With spam, you can receive valuable money-saving offers on quality products manufactured by reputable companies like Pfizer. Also, spam is a great way for distressed, generous Nigerians to communicate with Americans to facilitate the transfer of their riches to America.
  • by andreMA (643885) on Monday July 04 2005, @06:49PM (#12982004)
    Those who were effectively smapped, as a group, saw their mean body mass index (BMI) go down
    Yes, throwing your monitor through the window in annoyance over spam is good exercise.
  • How appropriate.. (Score:5, Interesting)

    by deacon (40533) on Monday July 04 2005, @06:50PM (#12982010) Journal
    An article about the benefits of spam..

    And I just finished reading the Richard Feynman article on Cargo Cult Science. [huji.ac.il]

    Article Text below as slashdotting prevention:

    Cargo Cult Science

    Richard Feynman

    From a Caltech commencement address given in 1974. Also in Surely You're Joking, Mr. Feynman!

    During the Middle Ages there were all kinds of crazy ideas, such as that a piece of of rhinoceros horn would increase potency. Then a method was discovered for separating the ideas--which was to try one to see if it worked, and if it didn't work, to eliminate it. This method became organized, of course, into science. And it developed very well, so that we are now in the scientific age. It is such a scientific age, in fact, that we have difficulty in understanding how witch doctors could ever have existed, when nothing that they proposed ever really worked--or very little of it did.

    But even today I meet lots of people who sooner or later get me into a conversation about UFO's, or astrology, or some form of mysticism, expanded consciousness, new types of awareness, ESP, and so forth. And I've concluded that it's not a scientific world.

    Most people believe so many wonderful things that I decided to investigate why they did. And what has been referred to as my curiosity for investigation has landed me in a difficulty where I found so much junk that I'm overwhelmed. First I started out by investigating various ideas of mysticism and mystic experiences. I went into isolation tanks and got many hours of hallucinations, so I know something about that. Then I went to Esalen, which is a hotbed of this kind of thought (it's a wonderful place; you should go visit there). Then I became overwhelmed. I didn't realize how MUCH there was.

    At Esalen there are some large baths fed by hot springs situated on a ledge about thirty feet above the ocean. One of my most pleasurable experiences has been to sit in one of those baths and watch the waves crashing onto the rocky slope below, to gaze into the clear blue sky above, and to study a beautiful nude as she quietly appears and settles into the bath with me.

    One time I sat down in a bath where there was a beatiful girl sitting with a guy who didn't seem to know her. Right away I began thinking, "Gee! How am I gonna get started talking to this beautiful nude woman?"

    I'm trying to figure out what to say, when the guy says to her, "I'm, uh, studying massage. Could I practice on you?" "Sure," she says. They get out of the bath and she lies down on a massage table nearby. I think to myself, "What a nifty line! I can never think of anything like that!" He starts to rub her big toe. "I think I feel it," he says. "I feel a kind of dent--is that the pituitary?" I blurt out, "You're a helluva long way from the pituitary, man!" They looked at me, horrified--I had blown my cover--and said, "It's reflexology!" I quickly closed my eyes and appeared to be meditating.

    That's just an example of the kind of things that overwhelm me. I also looked into extrasensory perception, and PSI phenomena, and the latest craze there was Uri Geller, a man who is supposed to be able to bend keys by rubbing them with his finger. So I went to his hotel room, on his invitation, to see a demonstration of both mindreading and bending keys. He didn't do any mindreading that succeeded; nobody can read my mind, I guess. And my boy held a key and Geller rubbed it, and nothing happened. Then he told us it works better under water, and so you can picture all of us standing in the bathroom with the water turned on and the key under it, and him rubbing the key with his finger. Nothing happened. So I was unable to investigate that phenomenon.

    But then I began to think, what else is there that we believe? (And I thought then about the witch doctors, and how easy it would have been to check on them by noticing that nothing really worked.) So I found things that even mor

    • Re:How appropriate.. (Score:4, Informative)

      by antispam_ben (591349) on Monday July 04 2005, @09:37PM (#12982617) Journal
      This livescience.com site looks like the Reader's Digest (disparaging comments intended for livescience, apologies to RD which is sometimes enjoyable and doesn't claim to be a science journal) of science websites. What a horrible article, on several levels. I'll say it one more time: Screw this crap.

      But on to the parent post:

      Cargo Cult Science

      Richard Feynman

      From a Caltech commencement address given in 1974. Also in Surely You're Joking, Mr. Feynman!


      It's been a long time (16+ years) since I read "Surely You're Joking,..." so this was an interesting re-read, especially in light of what I've read since then: Susan Blackmore's "The Adventures of a Parapsychologist," current edition titled "Searching For The Light."

      Blackmore wrote of being the first to get a Master's degree in parapsychology, and what she did along the way to getting it. Her "downfall" was strict adherence to methods Feynman wrote about. She started enthusiastically enough, believing she would be the one to prove the existence of some sort of ESP phenomenon, doing many experiments designed to detect it, but all of them failing. She had colleagues that had successful experiments (showing someething statistically unlikely), but she always found problems and irregularities with their experiments. She was labeled psi-negative.

      What struck me was how these people, even with their motivation to find hard evidence that they thought was "just around the corner," were unable to find it, but they kept on going, because they BELIEVED it was there, in the same sense as a religious believer.

      At the time I had some spurious beliefs brought about by having been around a "good group of people" for a few years. I was already questioning some of these beliefs before I read Blackmore's book, and while reading it my (actually the group's) beliefs fell like a house of cards. I suppose I should be, uh, 'grateful' that I read Blackmore's book.

      Feynman mentions Rhine (click on the parent's "Read the rest of this comment..." link), and Blackmore writes about visiting the USA and meeting him, and she and others had a seance or some such with him. Rhine was defininely the most respected person in parapsychology, making his suggestion of picking only the positive-testing students all the more outrageous.
  • My 1997 Mindspring account gets over 100 spams per day. I go through them at about two per second just so see if someone i know, or something I have actually signed up for, is sending something and hasn't gotten my new address. I used to only read the headers and body to see where to report things, but there's too much for me to report it all now.

    Okay, I acually RTGDFA. Screw this crap!

    Those who were effectively smapped, as a group, saw their mean body mass index (BMI) go down, meaning it improved. BMI i
  • by G4from128k (686170) on Monday July 04 2005, @06:51PM (#12982022)
    What about spam that is very negative: your too small, your credit is bad, you need pills, your account is about to be canceled...

    I wonder if this makes some spam a health threat.
  • ... is that academics will stoop at nothing in the quest for avoidance of actual work. I work with them day in, day out, and believe you me, I've never seen any group of people work so hard at doing nothing.

    They obtain large government grants on the strength of elaborate proposals that, when passed through a suitably calibrated crap filter, say nothing, then spend the money buying iPods for their kids, and laptops and broadband for their favourite researcher's kid sister. Once the money is gone, they come up with a paper that says "When two houseflies crawl up a wall, it makes no difference to the average vertical speed of either housefly whether his counterpart is standing on his left or his right.", get published in a journal, get a free trip to speak at a conference somewhere, then they go back to square one and start writing up an application for another grant.

    [sarcasm] I can't wait until I've finished my doctorate so I can hop on this gravy train [/sarcasm]

    #disclaimer.not: All examples of corruption in this post are real.

      • by B747SP (179471) <slashdot@selfabusedelephant.com> on Tuesday July 05 2005, @02:58AM (#12983523)
        This guy has never worked so hard in his life as he has to keep this thing going

        Oh, don't get me started on unemployment benefits! I went down that path for a brief period here in Australia a few years ago. The system here, with all the paperwork and justifications is just painful. They want to know about all your bank accounts and stuff too, so if you have a cent to your name, you're not eligible. Save up enough money to pay for registration on a car so you can improve your chances of getting a job by saying "I have a car and I can use it to get to work" and they'll withold your benefits until you've spent that money on surviving.

        The Australian unemployment benefits system is designed to kick you down and keep you down - once you're at rock bottom, they do eveything they can to prevent you from getting back up.

        It was easier to not eat and live on the street for a while than it was to satisfy those bastards!

  • Thats just daily health and nutrition advice...
  • Once a week? (Score:5, Interesting)

    by Snorpus (566772) on Monday July 04 2005, @06:53PM (#12982037)
    From the teaser, at least, it sounds like this was one informative email a week, for 12 weeks. Hardly characteristic of the spam that gets (most of us) upset.

    Now what if they sent 5 or 10 a day, every day? Wonder if the test group would be paying attention to the message then.

  • That would explain why I've been feeling so horny lately...
  • Emails sent to a control group to study effects of a particular message hardly qualifies as "Spam". These email weren't unsolicitated.

  • by humankind (704050) on Monday July 04 2005, @07:06PM (#12982081) Journal
    The article isn't about spam. It's a study of the effects of e-mail-based affirmations. It doesn't take a bunch of goofball researchers to demonstrate that daily affirmations are influential, but what does that have to do with spam? Nothing.

    Spam is universally acknowledged as unsolicited, deceptive, indiscriminate, often illegal and immoral solicitations.

    If they want to do a legitimate study on spam, then use spam, NOT uplifting e-mail messages.

  • Wrong (Score:3, Interesting)

    by eno2001 (527078) on Monday July 04 2005, @07:12PM (#12982097) Homepage Journal
    This proves that messages that tell people about healthy lifestyles can improve people's health. Unless all of the "make big penis now" and "v1agr4 is teh bomb" and "urgent message from Uganda" and the racist crap from spam worms can somehow be considered "promoting a healthy lifestyle". Spam is the stuff we don't want. Messages promoting healthy lifestyles are what you will get if you subscribe to something that you wanted. At that point it's not unsolicited.
  • Yeah, and (Score:5, Funny)

    by Council (514577) <rmunroeNO@SPAMgmail.com> on Monday July 04 2005, @07:15PM (#12982109) Homepage
    Getting punched every morning helps with your constitution. Toughens you up. Let's encourage it.

    At least, I think it helps. I'll do some studies.
  • by erroneus (253617) on Monday July 04 2005, @08:06PM (#12982295) Homepage
    As it turns out, a re-examination of the study reveals that the subjects burned on avarage of 2,000 calories a day by pressing "delete" on all of these messages. In addition to the extra exercise, they were also consuming more time away from food since they were spending all of this time deleting emails. Finally, many subject becames so frustrated with their email that they took up other hobbies and found themselves actually going outside seeking something to do.
  • by aztektum (170569) on Monday July 04 2005, @08:18PM (#12982323)
    Basically it says that the Jedi Mind Trick may work if you are persistent in application.
  • by taustin (171655) on Tuesday July 05 2005, @01:44AM (#12983313) Homepage Journal
    BMI is a ratio of height to weight. It is no, in any way, connected to body fat. That is what makes it pure, unadulterated bullshit. It does not take in to account age, build, or even sex. According to those who preach BMI, a man and a woman of the same height should be the same weight. According to BMI, if you are very muscular, but in such good shape you have 5% body fat, you are overweight.

    That isn't just quackery, it's medically dangerous.